It’s over. The biggest floral holiday has come and gone for another year, Valentine’s Day, and it left me in a really weird place. Like so many people in the floral industry, I have a love-hate relationship with this holiday, but unlike most, it’s not because of the sleepless nights, odd requests, and overwhelming rush. For me, it’s more about questioning my authenticity. I am a seasonal flower farm, so why do I feel the need to buy in flowers from halfway around the globe to fill a couple of orders and send out designs that just don’t feel like me? Because I am still learning how to stay true to what our business is and to say no when I can’t do something not in-line with our values.
Already feeling the cloud of frustration looming, I stepped away to work on other projects. When I returned, feeling a bit better and the creative juices were flowing, I noticed how hard it was for me to get in the groove. Typically design is easy for me, crank the music and put the flowers together the way they go like a puzzle. I know each flower; I have kissed it as a seed, I have babied it as a seedling, fed it to grow up big and strong, and harvested each bloom at the perfect stage. It’s kind of like dating a boy you grew up with. You already know each other so chatting over a dinner date is easy and natural.
I kept thinking this isn’t me, it isn’t who HHF is, so why am I doing this? I decided right then and there that THIS would be the last time I went on a blind date with flowers. I will stick to the ones I know and grow. It’s better this way for us all. Granted, I might not be able to take every order that slides my way, but at least I can feel confident in what I am sending out. I am already devising a plan for next February 14th, one I feel rings true for me and the blooms!